Yates Names Business Development Team

Yates Racing announced Jon Sands as Vice-President and Mark Gendle as Director of Business Development for the three-tiered Sprint Cup Series entry to include the #98, #28 and #96 Hall of Fame Ford. The duo will also support the #98 Nationwide Series entry with Paul Menard. Sands joined Roush Fenway Racing in 2001 after excelling in numerous areas of motorsports marketing. Sands experience ranges from Phoenix's Firebird International Raceway, New York-based Cohn & Wolfe where he oversaw Pennzoil Sprint Cup Series program, and Coors Brewing Company's Cup Series endeavors. At Roush Fenway Racing, his responsibilities included securing primary sponsorships as well as developing specialized, integrated marketing communication programs that make such sponsorship programs profitable to the client. Gendle joined Roush Fenway's marketing team after a four-year tenure with Raycom Sports. At Raycom, Gendle developed sales and marketing strategies for regional television coverage of both basketball and football in the Atlantic Coast Conference and Southeastern Conference. His motorsports experience began at Elevation Motorsports where he worked with clients like General Mill, UPS and Masterfoods USA. Yates Racing PR