Activision teams with EGR to sponsor #8 and #1

Earnhardt Ganassi Racing with Felix Sabates announced a partnership with Activision Publishing, Inc., the publisher of the top-selling Guitar Hero video game franchise, for a multi-race deal that will include primary sponsorship of multiple races with Aric Almirola and his #8 Chevy, and multiple races with Martin Truex Jr. and his #1 Chevy. In the 2009 Daytona 500, the first race to feature a Guitar Hero branded car, the #8 will race around the track with a paint scheme of Activision’s latest #1 music-based video game – Guitar Hero World Tour. The orange and black car will sport the familiar Guitar Hero World Tour logo and the same graphics as the game’s packaging. Subsequent races will feature the #8 or the #1 cars branded with upcoming Guitar Hero titles. Aric Almirola: Driver, #8 Chevy: “I was excited about running my first Daytona 500 to begin with, but now having the Guitar Hero brands on my car will make it even that much more fun. I can’t think of another brand that I would rather have on my car. I play the Guitar Hero games all the time and to now be representing it is very cool."

Martin Truex Jr.: “I am really looking forward to pairing up with Activision and Guitar Hero. It is one of my favorite video game brands and I can’t wait to see it on my car."

Steve Lauletta: President, Earnhardt Ganassi Racing: “I really love to see big brands come into the sport and it is even better when they are on one of our cars. I don’t know if there is a bigger or hotter video game brand right now than the Guitar Hero franchise. We had an opportunity to work with them last season and now look forward to a long and mutually beneficial partnership with Activision." Aric Almirola Website