F1 neglecting power of internet

Mosley and others are beginning to realize that the days of print media are numbered given high overhead costs and timeliness of material.

(GMM) Formula one should do more to exploit the power of the internet, according to FIA president Max Mosley.

The sport's commercial rights holder is headed by 78-year-old chief executive Bernie Ecclestone, who is known for his uncertainty about the online phenomenon.

Internet-only journalists, for example, are not granted media accreditation, and fans often observe that the official F1 website does not embrace the full power of the internet.

"Bernie is skeptical about the internet, there is no doubt about it," Mosley, 68, is quoted as saying in the German press.

"But if we could overcome that there are great things that could be done because the potential is enormous," Mosley said.

"I would revolutionize the way we use the internet; it is the great neglected area of F1," he said.

Mosley raises the prospect of providing full fan access to pitwall computer information, and multi-channel online coverage with live video of the paddock, the public areas of the motor homes, and the pit garages.

"It would put the audience right in the middle of the action," he said.