US motorsports sponsorship off only 6%

According to IEG Sponsorship Report, a leading authority on sponsorship, North American-based companies will spend an estimated $3.3bn in motorsport this year – down just six percent on the $3.5bn spent last year. The slide is the first recorded since IEG began tracking motorsport sponsorship in 1985. According to the report sponsorship deals are still being done but the money involved is coming down and the sponsorships are changing with more deals done for less than a full season. Still the fact that it is down only 6% bodes well for motorsports survival. Other industries could only wish they were down just 6%.