Sprint remains committed series sponsor

Despite huge losses since sponsoring the Cup series in NASCAR, Sprint remains committed to sponsoring NASCAR's premier series through the duration of its contract that runs through 2013 despite tough economic conditions, director of Sprint entertainment and marketing Steve Gaffney said Wednesday. "Committed more than ever," Gaffney said. "This sport and what we get from this sport in terms of real business, subscribers and existing subscribers is demonstratively good for our business. "You mention the economic downturn, we need to focus more on areas where we think we're winning business. And this sponsorship is winning business (It is? They lost millions of customers since day of being involved with NASCAR)," Gaffney said. Sprint, at the time Nextel when the deal was signed, reportedly committed $700 million over 10 years to the series. ESPN.com