Playboy bunny will adorn LCR Honda bikes

In a deal worth an estimated $600K, MotoGP team LCR Honda, the Honda satellite team managed by former rider Lucio Cecchinello, will be sponsored by Playboy for the first half of the season. The deal comes as the magazine relaunches in Italy, and will see Playboy's famous bunny logo on LCR Honda rider Randy de Puniet's bike and leathers.

LCR Honda have introduced a number of sponsorship packages tailored to individual events or to groups of races, in an effort to attract sponsors unlikely to take up a sponsorship for a full season.

Cecchinello said: "We have been in touch with Playboy US for a long time and we have defined the guidelines of a project allowing us to start negotiations with some of this evergreen brand’s global licensees. Playboy Italy has positively assessed the project and confirmed the sponsorship for the early stage of the season linking it to their activities in the view of relaunching the magazine in Italy.