Hard Rock Cafe sponsors Conquest at Long Beach
"The Grand Prix of Long Beach is the premier event of its kind in Southern California," said Phil Shalala, Vice President of Marketing for Hard Rock Hotel & Casino. "So it was a natural fit to partner with Conquest Racing and brand their car with The Joint, which is the premier concert venue in Las Vegas."
In the great tradition of Las Vegas' first rock venue, the new Joint's commitment to rock and roll is unparalleled. The Joint has played host to every major rock band coming through Las Vegas including, The Killers, The Rolling Stones, Coldplay and Foo Fighters.
Now double in size to the original, this highly upgraded version retains all the intimacy, charm and authentic rock experience as the original. State of the art sound rules the 3000 seated venue (total capacity of 4,000). Offering up seven Luxury Suites, a VIP Studio level, superior video system and a production package tailor made for artist comfort, the Joint is the most sophisticated, intimate and authentic venue in Las Vegas. AEG Live is the exclusive promoter of all booking activities for The Joint. The $60 million venue is part of a $750 million overall expansion at Hard Rock Hotel & Casino.
The Joint will also feature a residency show by famed artist Carlos Santana, Supernatural Santana: A Trip Through the Hits.
“We couldn’t be more pleased to add a highly regarded company like the Hard Rock Hotel & Casino, to our family of sponsors," said Bachelart. “With all the entertainment and great concerts, plus the casino which is amongst the best in Vegas, the Hard Rock Hotel & Casino is a must see for anyone who goes to Las Vegas.
“Promoting a one of a kind concert venue like The Joint at a historical and distinguished race like the Grand Prix of Long Beach is a perfect fit," concluded Bachelart.
The #34 Hard Rock Hotel & Casino / The Joint car will be on track starting at 1:30 p.m. eastern time for the first practice session on Friday, April 17. Qualifying takes place on Saturday at 5:10 p.m. eastern time with the race going green on Sunday, April 19 at 4:30 p.m. eastern time. The race will be broadcast live on Versus starting at 3:30 p.m. eastern time with the pre-race show. Canadian fans can also follow the action live on TSN.