Williams to open Monaco GP with new sponsor

The Williams Formula One team has secured a new sponsor, and will carry the logo of Ridge Solutions at the Monaco Grand Prix this weekend.

The African real estate, agriculture and natural resources company’s branding will appear on the nose of the AT&T Williams race cars and on the sleeve of Nico Rosberg and Kazuki Nakajima’s uniforms.

“We are proud to join AT&T Williams and to be able to contribute to the team’s Formula One program,“ said José Ferreira Ramos. “We have two principal goals for the partnership. The first is to bring Williams and Formula One to Africa to help with various social programs on the continent, from road safety to motor sports development. The second is to support the marketing of Ridge Solutions to international investors, in particular in the Middle East and Asia.“

Frank Williams, AT&T Williams’ team principal, said: “We are honored to have Ridge Solutions join our team. José Ferreira Ramos has a compelling vision both for his company and for his country and we are proud to be able to assist with these objectives.“