Gene Simmons named grand marshal

The IRL's Gene Simmons, the perfect role model for every race fans kids

Gene Simmons, bassist/vocalist for classic rock stalwarts Kiss, has been named grand marshal for the Toronto Grand Prix on July 12, organizers announced Monday.

Simmons, who co-founded Kiss more than 35 years ago, was involved in the global marketing of the IndyCar Series for several years through his partnership in Simmons Abramson Marketing.

"Gene Simmons is one of the most recognizable figures and groundbreaking businessmen in the world and we are pleased to have him be a big part of the 2009 Honda Indy Toronto," Kevin Savoree, president of race promoter Andretti Green Toronto, said in a statement.

Simmons's business resume is almost as impressive as his rock catalogue.