ISC unveils new logo

International Speedway Corp. today unveiled a new corporate logo.

ISC's new modernized logo was redesigned for the first time since 1997.

"As the leading promoter of major motorsports entertainment, we felt it was time to refresh and modernize our corporate logo while maintaining certain attributes of the previous version to reflect our proud heritage," ISC Chief Executive Officer Lesa France Kennedy said. "The new logo reflects the company's continuing growth and innovation in motorsports entertainment."