IZOD commercial paying big benefits to IndyCar

IZOD IndyCar Series commercial spots were broadcast during the NFL NFC and AFC championship games January 24, and were seen by almost 100 million viewers, in a continued promotional effort by IZOD to promote the season-opening event, the São Paulo Indy 300, on the Streets of São Paulo, Brazil, March 14.

The NFC and AFC championship games averaged 52.9 million viewers — the NFL's most-viewed championship Sunday since 1982 (60.2 million average). Fox's telecast of the New Orleans Saints' 31-28 overtime victory over the Minnesota Vikings was watched by 57.9 million. Excluding Super Bowl telecasts, the game marked TV's most-viewed program since 1998.

The Indianapolis Colts' 30-17 victory over the New York Jets in the AFC was watched by 46.9 million people on CBS. It was the largest audience for an AFC title game since 1986