PBR to steal IRL thunder with NASCAR

Hot on the heals of the IRL signing the boss of PBR as their next CEO comes word that the Professional Bull Riders, Inc. (PBR) and Richard Childress Racing (RCR) are teaming up to offer fans a one-of-a-kind experience in celebration of the 2010 PBR Winston-Salem Invitational and the 2010 NASCAR season.

On Thursday, February 4TH from 6pm-8pm, RCR and PBR will host the "Race or Ride BBQ" at the RCR Museum in Welcome, N.C.

"Teaming up with the PBR made perfect sense for us," said Richard Childress, president and CEO of Richard Childress Racing. "We share the same audience and fan base and both happen to be kicking off great events for 2010 in the upcoming weeks."

This exclusive event is free and open to the public. Highlights will include autograph signings by PBR World Finals Champion J.B. Mauney, NASCAR legend Junior Johnson and his son, up-and-coming race car driver Robert Johnson, among others.

The RCR Museum will provide local Lexington barbecue and a wine tasting hosted by Childress Vineyards in addition to country music and giveaways presented by 104.1 WTQR.

"The Race or Ride BBQ will truly bring the ‘toughest and fastest' sports together," said Randy Bernard, CEO of the PBR. "This night is really all about our fans – we wanted to give them the opportunity to experience something very unique and special."