Camping World gets good exposure in Nashville

Nashville hosted the Camping World Truck Series at Nashville Superspeedway. The race, which aired on April 2nd at 8:00 PM on SPEED-TV, took place on a 1.333 mile course. According to Front Row Analytics, industry leaders in media evaluation, Camping World received $1,315,999 in media exposure from a total of 112 sequences including an on-screen bug, on-car signage, driving suit logos, and verbal mentions.

Front Row Analytics is the evaluation division of Front Row Marketing Services, an industry leader in commercial rights sales and a subsidiary of the Philadelphia, PA based sport and entertainment firm, Comcast-Spectacor.

“The Camping World Truck Series possesses the same qualities that make NASCAR, Sprint Cup, and the Nationwide Series so great for sponsorship. Sponsors can take advantage of putting their name on a car, driver’s suit or even becoming the presenting sponsor of a race. Camping World utilized many of these different avenues in their sponsorship and racked up well over one million dollars of media value in the Nashville race. Overall, this was a great move by the folks at Camping World," said VP of Project Management, Eric Smallwood.

Kyle Busch took first place in the race and Camping World also drove away as a winner at this year’s Camping World Truck Series race after receiving over $1.3 million in media exposure.