Crown Royal Black on the #17

This weekend at Phoenix, Kenseth will pilot the #17 Crown Royal Black Ford. When the dust settles for the upcoming NASCAR Sprint Cup Series race at Phoenix International Raceway, everything will be covered in Black, at least for Matt Kenseth. The former NASCAR Sprint Cup Series Champion will have Crown Royal Black, the newest addition to the Crown Royal portfolio, serving as primary sponsor of the #17 Ford for at least 10 NASCAR Sprint Cup Series events throughout the 2010 season. Beginning in Phoenix, the #17 Crown Royal Black Ford, which will be named the "Royal Rebel" car to showcase the boldness of the new whisky, will hit the track in an effort to encourage adult fans to enjoy the new product responsibly. As an added bonus, if the Crown Royal Black car finishes in the top-10 during any of the special paint scheme races, the first adult race fan to tweet "Crown Royal Black" and Matt's finishing position to @PR17CrownRoyal will receive a special phone call from Kenseth or a member of the #17 team. Crown Royal / Taylor PR