RCR, LENOX® Continue Partnership
LENOX will be the No. 31 team’s primary sponsor at the June 27 LENOX Industrial Tools 301 at New Hampshire Motor Speedway, and both Jeff Burton and Richard Childress will support LENOX through customer appearances and advertising.
The RCR partnership will also serve as a platform to honor the life of Pete Dingeman, the 2009 “LENOX Extra Mile Hero." Pete dedicated his life to supporting the Children’s Tumor Foundation (CTF) and last year donated his entire $31,000 winnings from LENOX to support this cause. Sadly, Pete passed away in December of last year after a life-long battle with neurofibromatosis (NF). In recognition of his heroic efforts, a decal honoring Pete will be placed on the No. 31 paint scheme, and the 2010 LENOX Industrial Tools 301 will be dedicated to him.