TNT’s Michigan TV Ratings drop, NASCAR continues downward spiral

NASCAR TV ratings are on their 4th consecutive year of moving downward. TNT's portion of the 2010 NASCAR Sprint Cup for Sunday's race from Michigan averaged a 2.9/7 (4.3 mill), down -12% from last year's 3.3/9 (5.1 mill) on households and down -50% on M18-34 (0.6 vs. 1.2). Season-to-date, NASCAR Sprint Cup Racing on TNT is averaging a 3.1/7 (4.9 million viewers). That's down -9% from last year's 3.4/9 (5.4 mill) on households, down -33% on M18-34 (0.8 vs. 1.2)