NASCAR Pocono and Iowa TV Ratings
- NASCAR Sprint Cup: Sunoco Red Cross Pennsylvania 500 on ESPN 3.8 Rating with 6.202M viewers
- NASCAR Nationwide Series U.S. Cellular 200 on ESPN2 1.2 Rating with 1.815M viewers
- NASCAR Camping World Truck Series: Pocono Mountains 125 on Speed 0.7 Rating with 1.133M viewers
08/03/10 ESPN's live telecast of the NASCAR Sprint Cup race at Pocono Raceway on Sunday, Aug. 1, was the highest-rated and most-viewed NASCAR Sprint Cup race on cable so far this season, according to the Nielsen Company. The race earned a final national household coverage rating of 4.4, averaging 6,202,469 viewers. Last year's event at Pocono was rained out and held on a Monday so there is no direct comparison. But Sunday's rainout got a 4.5 rating as did the race in 2007 and 2008, so a 4.4 actually represents a decline, though slight, it is still a decline.
ESPN2's live telecast of the NASCAR Nationwide Series race at Iowa Speedway on Saturday night, July 31, earned a final national household coverage rating of 1.4, averaging 1,815,043 viewers. The rating was up from a 1.3 for last year's race that was run during daylight hours and aired on ESPN. Four of the last five NASCAR Nationwide Series races have seen ratings growth over the corresponding event of a year ago.