Michigan TV ratings continue NASCAR’s fall

UPDATE The final 'national' (vs. Cable) TV rating for the Michigan race was a 3.1, a full 25% drop from last year's 4.1. Houston (NASCAR), we have a serious problem.

08/17/10 ESPN’s live telecast of the Carfax 400 NASCAR Sprint Cup race at Michigan International Speedway earned a final national household coverage rating of 3.6, averaging 4,916,636 viewers, according to the Nielsen Company. The rating was down 12.2% from the 4.1 for last year’s race that also aired on ESPN and continues NASCAR's drop in TV ratings for a 4th straight year. ESPN’s live telecast of the CARFAX 250 NASCAR Nationwide Series race at MIS on Saturday earned a final national household coverage rating of 1.4, averaging 1,799,711 viewers. The rating was the same as last year’s race that aired on ESPN2 but viewership was up 10%. ESPN