Tissot to Sponsor Danica Patrick’s Entry in NASCAR Nationwide Series

Tissot will be the primary sponsor on Patrick's Chevrolet in Saturday's (Oct. 9th) Nationwide race at Auto Club Speedway in Fontana, Calif., and will be an associate sponsor for the remainder of her 2010 Nationwide events — at Charlotte, N.C. (Oct. 15), St. Louis (Oct. 23), Fort Worth, Texas (Nov. 6), Phoenix, Ariz. (Nov. 13) and Homestead, Fla.(Nov. 20).

The arrangement for the 2011 Nationwide season includes a Tissot primary sponsorship at the Chicagoland Speedway race and an associate sponsor at all of Patrick's other races.

Patrick, who has been a Tissot brand ambassador since 2005, continues to race full-time in the IndyCar Series. She made her much anticipated crossover to NASCAR by signing with JR Motorsports prior to the 2010 season to run a limited schedule in the Nationwide Series.

"Danica brings the racing prowess and crowd appeal she cultivated on the IndyCar circuit to the world of NASCAR," said Sharon Buntain, president, Tissot, U.S. “We are proud to expand our association with Danica, who has been a terrific ambassador of Tissot watches. We are also excited about our new partnership with JR Motorsports, Dale Earnhardt Jr. and Kelley Earnhardt. Danica, Dale, Kelley and Tissot champion the same values of cutting edge technology, precision and innovation. It's a great fit and we can't wait to see the No. 7 Tissot Chevrolet in action."