Newman/Haas team working on new website

UPDATE Phoenicia Sport and Entertainment, the marketing services and communications firm headed by industry veteran and former SKI & Company CEO Chris Lencheski, today announced that they are assisting Newman/Haas Racing, one of the most successful teams in the history of open wheel racing, in their digital relaunch and expansion and outreach for new partners via the creation of an integrated business development platform that will involve an IZOD IndyCar Series industry. It will include the first multi-tiered business development microsite (www.newmanhaasdelivers.com) for all current and new business partners to use as a resource for their business development with Newman/Haas Racing. This engagement will involve two separate groups within the Phoenicia group of companies – PhoeniciaSocial and PhoeniciaConsulting. Newman/Haas Racing, founded by Carl Haas and the late Paul Newman, has won 100+ international race events as well as eight world championships, and has long been considered the gold standard for brand activation and engagement in motorsports.

“We are very excited to be working with Newman/Haas Racing and their team as they look to reengage and reinvigorate one of sports’ legendary race teams," Lencheski said. “Most people know the name, and have been engaged by their sponsors or drivers over the years, and it is time to re-tell the story and bring in new corporate partners with this approach. We feel that the time is right for that re-engagement and are happy to be assisting Carl and his team with this effort."

“The Newman/Haas Racing brand has always been one with a very high standard of excellence, and we feel Chris and his team are the right ones to help us grow at this critical time, not just for us but for all of motorsports," said Carl Haas, co-founder of Newman/Haas Racing. “There are many people who enjoy racing and all its elements but may not understand the opportunities that exist today. This will help us engage and identify those people and take a big step forward in our growth for the future."

The first step in the relaunch of the brand will be the official unveiling of a new micro site, www.newmanhaasdelivers.com. That site, which went live on October 15, tells the story of Newman/Haas Racing) through its partners, its Championship drivers, its technology-breakthroughs over the years and will give a window into the value of racing and the 360° engagement opportunities at a value-entry point for corporate partners. The site will feature best practices of Fortune 500 companies that have engaged with Newman/Haas Racing over the years, and offer a step-by-step guide on the opportunities available today. It will be followed by a series of other announcements through the fall and early winter.

10/19/10 Marketing/communications firm Phoenicia Sport and Entertainment today will announce that it is assisting Newman/Haas Racing in the team's digital relaunch. The relaunch effort coincides with the creation of an integrated business development platform designed to help the team garner new partners and expand its current partnerships. The platform includes a multi-tiered business development microsite at newmanhaasdelivers.com, which Phoenicia claims is an Izod IndyCar Series industry first. THE DAILY