Jeff Gordon will ‘Drive to End Hunger’ beginning in 2011

Hendrick Motorsports and Jeff Gordon have teamed with AARP and AARP Foundation on the Drive to End Hunger, an unprecedented three-year initiative to address the growing problem of hunger among older Americans, including 6 million over the age of 60. Drive to End Hunger will be the majority sponsor of Gordon's #24 Hendrick Motorsports team in 2011, 2012 and 2013, with primary paint schemes in 22 Sprint Cup races annually. The #24 Drive to End Hunger Chevy, which will be unveiled at a later date, will race in the next three Daytona 500 events. With Gordon as its spokesperson, Drive to End Hunger will help the millions of older Americans who are facing hunger across the United States. The effort will engage the NASCAR fan base, corporations and charitable organizations via a text-to-donate program; activation at racetracks across the country; further research on the causes and consequences of hunger in older Americans; and an innovative national grant program that will provide resources to address the problem at a local level. Donations from Drive to End Hunger will benefit the hunger programs of AARP Foundation. Hendrick PR