Fiat Returns to the United States with the New 500

Fiat is making its comeback to the North American market at the L.A. Auto Show (Nov. 17-28) with the new 500. The new Fiat 500 is being introduced in one of the most rapidly growing segments in North America and offers Italian design, value and efficiency, all smartly calibrated for the US market. Produced in Mexico and proposed at a starting price of $15,500, this segment A "four seater" has an ideal size for the city and features a brand-new 1.4 liter MultiAir engine, innovative Blue&Me hands-free communication system and seven airbags supplied as standard (two in front, two window-bags, two side bags and one for protecting the knees). This package is adapted with high quality characteristics calibrated for the U.S. market, including the brand-new six-speed automatic transmission.