NASCAR announces deal with K&N Filters

NASCAR announced that it has reached an exclusive agreement with K&N Filters for the company's air and oil filters to be designated the "#1 Filter in NASCAR." This multi-year agreement provides K&N with a marketing platform to enhance and differentiate its products and drive sales. K&N will utilize the NASCAR Performance brand marks and intellectual property on its packaging, as well as within literature, on its advertising and promotional programs, and at industry events. In addition to its exclusive NASCAR Performance partnership, K&N will maintain its status as an official developmental series partner of NASCAR by continuing its run as title sponsor of the NASCAR K&N Pro Series and also will remain a NASCAR Prize Money & Decal (Contingency) Program sponsor in the Sprint Cup Series, Nationwide Series, Camping World Truck Series, NASCAR Whelen Modified Tour and NASCAR Whelen All-American Series. NASCAR