NASCAR.COM Delivers Record Setting Traffic for Coverage of 2011 Daytona 500

Turner Sports announced today that NASCAR.COM, the official site of NASCAR, delivered record breaking traffic for its online coverage of Sunday's 2011 Daytona 500, won by 20-year old rookie Trevor Bayne. The site raced to a Daytona 500 record setting day of traffic with 1.6 million daily uniques, +11% over last year. NASCAR.COM also enjoyed strong growth in page views both on the site with 11.2 million (+ 8%) and mobile page views with three million (+169%).

Turner Sports acquired all of NASCAR’s interactive rights in October 2000 and became the exclusive producer of NASCAR.COM in January 2001. NASCAR.COM is one of the fastest growing sports league sites on the Web, consistently ranking among the top three sport sites on the Internet. In 2003, NASCAR.COM was awarded an Emmy® by the National Television Academy for its TrackPass with PitCommand application and was nominated for an Emmy in 2007 for TrackPass RaceView.