Jakes helps Orlando reach out to potential visitors

City of Orlando car

Visit Orlando is the primary sponsor on the No. 18 Dale Coyne Racing car of James Jakes for the race on the streets of São Paulo.

It's the organization's first-ever sports sponsorship and is part of Visit Orlando's global marketing campaign, "Orlando Makes Me Smile," which recently launched in Brazil.

"James is an outstanding athlete and, as an Orlando resident, we're honored to have him as an Orlando ambassador on this worldwide sporting stage with millions of global fans and viewers," said Gary Sain, president and CEO of Visit Orlando. "It's also fitting that he is a native of the UK, one of Orlando's long-standing top international visitor markets, racing in Brazil, one of Orlando's fastest growing visitor markets."