NASCAR Richmond TV Ratings

UPDATE #2 The NASCAR Sprint Cup Series telecast from Richmond Int'l Raceway on Fox April 30 averaged 6.1 million viewers, down slightly from 6.2 million viewers last year. The rating for the race was flat at a 3.1. Through nine races, the series is averaging a 5.3 rating and 9.2 million viewers on Fox, up 3.9% and 9.7%, respectively, from seven races at the same point last season (excludes two rainouts in '10).

05/03/11 SPEED coverage of the NASCAR Nationwide Series from Richmond scored a final Nielsen Household Rating of 1.08 (848,000 households), up 6 percent from last year’s 1.02. Race coverage ratings peaked at 1.37 (1,080,000 households) and led SPEED to its strongest Friday night prime time performance since February.

05/02/11 NASCAR Sprint Cup Racing posted a 3.4/7 in Primetime for the race from Richmond. Saturday night's race was flat with last year's Richmond telecast, and easily powered FOX to a first place finish for the night beating NBC (2.7/5), CBS (2.5/5), and ABC (2.1/4).

Because last year's Richmond race was run a week later, that 2010 rating is not yet included in the year-ago average, instead a higher Talladega rating is. Through 9 races, NASCAR Sprint Cup Racing on FOX is averaging a 4.7/10, down one-tenth from last year's 4.8/10 which included two less races in the average.