Kentucky Trucks Race Keeps Rating Streak Alive

According to Nielsen Media Research, the NASCAR Camping World Truck Series race from Kentucky on Thursday night on SPEED scored a Household Rating of 0.66, up 22 percent from last year’s race on the same weekend (Iowa, 0.54), marking the seventh consecutive NCWTS race to show a year-to-year ratings increase (Texas +9%, Kansas +28%, Martinsville +4%, Nashville +18%, Dover +26%, and Charlotte +42%). So far this season, The NASCAR Camping World Truck Series is pacing up +6% in HHs (0.94 vs. 0.89) compared with events during equivalent dates last season.