TNT NASCAR Summer Series Coverage Delivers Overall Growth

TNT saw overall growth in total viewers, ratings and households with its just concluded six-race NASCAR Summer Series coverage of the 2011 Sprint Cup Series with 5,125,000 total viewers (up +3%, 4,990,000 in 2010), 3.1 U.S. HH rating (up +3% vs. 3.0 U.S. HH rating in 2010) and 3,615,000 households (up +3%, 3,495,000 in 2010).

NASCAR.com’s TNT RaceBuddy complemented the television coverage with an average of 886,000 weekly video streams during the six-race Summer Series. Overall, video streams on RaceBuddy were up 143% from last year and delivered 5,319,000 total video streams this year. RaceBuddy had record-breaking viewership during TNT’s first race of the 2011 Summer Series in Pocono with 1,146,000 video streams and proceeded to have the second (Daytona, 1,020,000) and third-highest (Kentucky, 928,000) video stream totals in its history during this year’s Summer Series.

Other highlights from the 2011 TNT NASCAR Summer Series Coverage:

• The Coke Zero 400 powered by Coca-Cola from Daytona International Speedway was the highest-rated and most-watched cable program for the week (3.4 U.S. HH rating, June 27-July 3, 2011).
• NASCAR.com’s TNT RaceBuddy total page views were up 21% vs. last year for its coverage during the 2011 NASCAR Summer Series.
• RaceBuddy also experienced more than a 17% growth in daily uniques and total visits on TNT RaceBuddy were up +24% compared to last year.