TV Ratings for Brickyard 400 higher then 2010

ESPN's live telecast of the Brickyard 400 NASCAR Sprint Cup Series race at Indianapolis Motor Speedway on Sunday, July 31, earned a 4.6 household coverage rating, averaging 6,377,000 viewers, according to the Nielsen Company. The rating rose from a 4.2 for last year's event. Continuing a trend that has been seen across NASCAR telecasts this season, the Male 18-34 demographic was up 20% from last year's race. The final 17 NASCAR Sprint Cup Series races of the 2011 season will air on ESPN networks, with 13 on ESPN and three Saturday night races on ABC. ESPN