NASCAR.COM Delivers Third Most-Trafficked Day of 2011

NASCAR.COM delivered the third most-trafficked day of the 2011 season with the 2011 Heluva Good! Sour Cream Dips at Watkins Glen on Monday, Aug. 15. As a result of the first rainout of the season on Sunday, Aug. 14, the official online destination of NASCAR recorded a double-digit increase in page views and unique users on Monday, Aug. 15. The Coke Zero 400 at Daytona powered by Coca-Cola and the Subway Fresh Fit 500 at the Phoenix International Raceway rank first and second, respectively, this season as the highest-recorded days in page views and unique users.

Total Page views: 7.6 million, up +62% vs. 2010 Watkins Glen Race.
Average Uniques: 1.1 million, up +44% vs. 2010 Watkins Glen Race.
Source: Omniture