Camry To Serve as Daytona 500 Pace Car

Toyota Motor Sales, U.S.A., Inc. (TMS) and Daytona International Speedway (DIS) announced today the all-new 2012 Toyota Camry will serve as the official pace car for next year's DAYTONA 500®.

Toyota will showcase the new Camry — the best-selling car in America for nine years running — at Daytona in 'The Great American Race,' Feb. 26, 2012. The race annually kicks-off the NASCAR Sprint Cup Series season.

"We're thrilled to be able to feature the new Camry in Daytona at the season's biggest race," said Ed Laukes, TMS corporate manager of motorsports marketing. "We think the DAYTONA 500 is the perfect place to showcase the all-new Camry — which will go on sale this fall. We knew when the opportunity arose to partner together with Daytona that it would be an extraordinary way to highlight our new Camry, as well as reinforce Toyota's commitment to NASCAR and its fans."