NASCAR Michigan and Montreal TV Rating
UPDATE ESPN's live telecast of the Pure Michigan 400 NASCAR Sprint Cup Series race at Michigan International Speedway on Sunday, Aug. 21, earned a 3.7 final national household coverage rating, averaging 5,028,000 viewers, according to the Nielsen Company. The rating was up from a 3.6 for last year's race that also aired on ESPN.
ESPN's live telecast of the NASCAR Nationwide Series race in Montreal on Saturday, Aug. 20, earned a 1.5 final national household coverage rating, averaging 1,872,000 viewers. Last year's race aired on ESPN2 and earned a 1.7 rating.
08/22/11 The NASCAR Sprint Cup Series Pure Michigan 400 led all sports telecasts with a 3.2 overnight on ESPN, up 18.5% from a 2.7 rating for the race last year.