NASCAR Phoenix TV Ratings

ESPN's live telecast of the Kobalt Tools 500 NASCAR Sprint Cup Series race at Phoenix International Raceway on Sunday, Nov. 13, earned a 3.3 household coverage rating, averaging 4,766,000 viewers [in 2010 there were 4,201,000 viewers], according to the Nielsen Company. The rating was up 13% from last year's race, which also aired on ESPN and earned a 2.9 rating. ESPN2's live telecast of the NASCAR Nationwide Series race at Phoenix on Saturday, Nov. 12, earned a 1.3 household coverage rating, averaging 1,757,000 viewers. The rating was up from a 1.2 for last year's race, which also aired on ESPN2. ESPN