Danica to appear in two Super Bowl ads

On Sunday, NASCAR will benefit from Danica Patrick's popularity when she appears in two GoDaddy.com Super Bowl commercials, giving her the unofficial distinction of being in more Super Bowl ads (10) than any other celebrity. You won't see Patrick in a stock car, but the sport will benefit because she's associated with driving in the Sprint Cup and Nationwide series as much as she is with those edgy, sexy commercials.

"Any time our sport is presented to new audiences on a broad scale, it is great for NASCAR," said Steve Phelps, NASCAR's chief marketing officer. The Super Bowl commercials give Patrick and the sport a bigger audience than it will have all season. The Nielsen Co. said 111 million people watched last year's game at any given time. That Patrick likely will be the only NASCAR driver featured during the three-hour-plus telecast speaks volumes. ESPN