Several NASCAR Sponsors Will Debut New Ads At This Weekend’s Daytona 500
Edwards, Glazer star in Subway's latest "Famous Fans" campaign |
SUBWAY: Subway will continue its “Famous Fans" campaign with a new 30-second spot featuring Carl Edwards and Fox Sports’ Jay Glazer.
DIET MOUNTAIN DEW: Dale Earnhardt Jr. will debut the No. 88 Diet Mountain Dew/National Guard Chevy this weekend, and Mountain Dew will complement the launch with a 30-second spot for its diet soda. The spot also introduces the brand’s new tagline: “Yeah, it tastes good."
SPRINT: The title sponsor of NASCAR's top series will debut a new ad for its Sprint Cup Mobile app featuring Clint Bowyer.
5-HOUR ENERGY: Bowyer will also appear in an ad for the primary sponsor on his No. 15 Toyota.
AARON’S: The furniture retailer launched a series of ads during Speed's coverage of Speed Weeks. The spots feature Mark Martin and Michael Waltrip spoofing Jack Lemmon and Walter Mathau’s characters from “The Odd Couple."
COCA-COLA: The soft-drink company kicks off the ’12 NASCAR season with an ad featuring its eight sponsored drivers, including last year’s Sprint Cup champion Tony Stewart.
FARMERS INSURANCE: The insurance company will debut a 30-second spot featuring Kasey Kahne entitled “Fire Suit." In the ad, a professor along with a team of insurance agents welcome Kahne to discuss the parallels between custom-tailored insurance coverage and custom-tailored fire suits. RPA created the spot, which will highlight Farmers’ sponsorship of Kahne and Hendrick Motorsports.
NASCAR: NASCAR will roll out three new 30-second ads as part of a series of spots in this year’s campaign. NASCAR Media Group produced the campaign, which aims to elevate the sport by highlighting the qualities that make stock-car racing more than a game. “Game Changer" features Matt Kenseth, Ryan Newman and Kyle Busch's crew team as it shows NASCAR’s serious and innovative efforts in the green space by highlighting the benefits of switching to ethanol fuel. “Celebration" emphasizes NASCAR’s authentic and colorful victory celebrations as compared to other sports that have drafted rules to discourage excessive celebration. In “Opposed," young drivers compete on the same track as veterans, showing how NASCAR throws all its drivers into the same race and is opposed to a gradual system of competition like the minor leagues. Sportsbusinessdaily.com