2012 Daytona 500 Brand Exposure

Total media value for NASCAR sponsors receiving brand exposure in the rain-delayed 2012 Daytona 500 increased by over 50% vs. when compared to last year's live racing broadcast, according to Repucom International. Race winning primary sponsor Best Buy received just over $1.8 million in adjusted media value during the broadcast but crossed the finish line 13th in exposure value across all brands analyzed in the event. A number of factors contributed to the overall increase in exposure time and value, most notably a longer broadcast duration with the red flag. Average household viewership of the event decreased slightly while the cost of media saw a slight uptick vs. last year. Repucom International tracks every brand within every race of 12 motorsports series globally including all three NASCAR series, IndyCar, Grand-Am and NHRA in the United States. Repucom PR