Grand-Am Barber TV ratings up, but still miniscule

According to Nielsen Media Research, last Saturday’s Grand-Am Rolex Sports Car Series race from Barber Motorsports Park on SPEED was up 13-percent with Households (0.34 vs. 0.30) versus a year ago.

Saturday’s race also scored up 77-percent with M35-54 (0.46 vs. 0.26) and 64-percent among M18-49 (0.23 vs. 0.14) when compared to last season’s equivalent-weekend race from Homestead. When compared to last year’s race from Barber, which aired one week later on the schedule, this year’s event was up 55-percent with HH (0.34 vs. 0.22), 77-percent with M35-54 (0.46 vs. 0.26) and 64-percent among M 18-49 (0.23 vs. 0.14).

The next Grand-Am Rolex Sports Car Series race is slated for April 29 at 1 p.m. ET live on SPEED.