New sponsor, same car number for Matt Kenseth

Fifth Third Bank will sponsor Matt Kenseth this weekend and also back Kenseth at Kentucky, Indianapolis and Michigan. The news answered the question many race fans had been debating since last week when the team sent out a press release regarding a sponsorhip program and "an announcement regarding the new number on Matt Kenseth's Sprint Cup Ford Fusion."

Turns out that "new number" will be the company's 5/3 logo on the hood and quarter panels of Kenseth's car.

“Roush Fenway Racing is excited to partner with Fifth Third Bank and help drive their business through a primary sponsorship of Matt Kenseth's team. They are a well respected,innovative financial services organization with a long and rich history thatshares our company's passion for excellence and commitment to winning," said Jack Roush, owner and founder of Roush Fenway Racing.