FOX Looking to Extend NASCAR Deal

Fox has started serious negotiations with NASCAR about an early extension of its TV rights package, jump-starting a process that wasn't expected to begin until early next year, according to several sources. The early negotiations will allow FOX to avoid bidding for NASCAR rights in the open market, where potential suitor NBC is expected to drive up prices. According to the report, fellow incumbents ESPN and Turner Sports have not yet begun negotiating with NASCAR. FOX acquired NASCAR rights in 1999 and began airing races in 2001. Sports Media Watch / Sports Business Journal