NASCAR Sonoma TV Rating

For the third straight week, ratings and viewership increased for NASCAR on TNT. Sunday’s NASCAR Sprint Cup Toyota/Save Mart 350 from Sonoma earned a 3.3 U.S. rating and 5.200 million viewers on TNT, up a tick in ratings and virtually even in viewership compared to last year (3.2, 5.188M), and up 22% and 16%, respectively, from 2010 (2.7, 4.479M). The telecast ranks as the third straight Sprint Cup race on TNT to have an increase in ratings and viewership compared to last year. So far this season, NASCAR coverage on TNT has averaged a 3.3 U.S. rating, up 6% from a 3.1 through the comparable point last year. Sports Media Watch