McLaren boss says US harder sell than Asia

McLaren team principal Martin Whitmarsh has warned the United States will prove a much tougher nut to crack than Asia as Formula One prepares for its latest bid to win over the huge potential market.

The glitzy, Europe-based motorsport heads to Austin, Texas, in November and will add New Jersey to its schedule next year, after successfully establishing itself in the Asia-Pacific region with seven races this year.

Singapore’s night race has been guaranteed for another five years until 2017.

But Whitmarsh said Formula One may find the going tougher in the United States, where Formula One has a checkered history and will be competing with other motorsports. Austin will be America’s first grand prix since 2007. Agence France-Presse