Niche Productions & Graham Rahal and his Free Mobile App
“We thought this would be the perfect time to do something for the fans," said Rahal. “Now that the word is out that I’ll be racing for Rahal Letterman Lanigan (RLL) beginning next season, we couldn’t think of a better way to keep people up to date and involved as we prepare for the 2013 season."
“We’re as excited as the rest of Graham’s fan base now that he’s racing for his dad (three-time IndyCar Champion and Indianapolis 500 winning driver and owner Bobby Rahal)," said Allen Farst, Founder of Niche Productions. “Since we launched the app in August, Graham has been chatting in it with his fans. Why not get more of them in to share in the excitement?"
Fans who download the app can view exclusive content posted by Rahal including photos and video not seen elsewhere on the web. Content can be shared on Twitter, Facebook, and email. Badges and rewards can also be earned for activities such as checking in via Foursquare or Facebook at races.
Fans using the app will be the first to see new gear, helmet designs, and all of the latest news about Rahal as he drives the No. 15 TBC Retail Group-backed entry for RLL next season.