New NASCAR website launches

New cleaner look

NASCAR today unveiled its much anticipated new website that emphasizes a cleaner, simpler design and dominant, full-screen imagery. The site's debut comes a year after the sanctioning body bought its digital rights back from Turner and follows an eight-figure investment in a new digital division.

The site will make written news secondary to digital illustrations, informational graphics and video. The top module, an image that covers the entire screen, will rotate through two to three features at any one time. Above it are a series of tabs for topics ranging from standings to drivers. NASCAR developed the site with SapientNitro. It will release a suite of mobile and tablet applications at a later date. Tripp Mickle, Staff Writer, SportsBusiness Journal