Wrangler Produces Video Series With Dale Jr. Honoring Father

Wrangler has produced an online video series featuring NASCAR driver Dale Jr. and team owner Richard Childress discussing memories of late driver Dale Earnhardt "as part of the company’s personal endorsement deal" with Earnhardt Jr. Wrangler VP/Marketing Craig Errington said Earnhardt Jr. will be in "national TV, national print, national radio and online marketing as well." Errington said of the online video series, "Having the relationship we’ve had with them and having the great opportunity to be tied in to a great part of racing history, we really wanted to try to bring that more to life to our current followers and fans, both Wrangler fans and NASCAR fans." SPORTINGNEWS.com