Roush Fenway adds marketing resources for partners

Roush Fenway Racing has increased the marketing resources available to the team's partners through the addition of six new hires and the creation of a new department focused on delivering incremental value to team sponsors. The new personnel bring to Roush Fenway areas of expertise including brand marketing, event marketing, television production, digital engagement, NFL player representation and retail activation. Included in RFR's new hires is marketing and industry veteran Mike Mooney, as vice president of partnership development. In addition, the business development department has brought in Garrett Hess as an account executive. Hess moves to RFR from K Sports & Entertainment in Boston where his was Sponsorship Sales Manager and an athlete liaison. In addition to the new personnel is the creation of a strategic marketing department focused on delivering incremental value to team partners through ideation and execution of activation, digital and public relations channels. This team is led by industry veterans Kevin Thomas, Amber Darnell and Kevin Woods, who represent nearly 40 years of NASCAR marketing experience. As one of its first moves, the strategic marketing department added Yasin Id-Deen as Social and Digital Marketing Manager. The team also bolstered its talent and diversity, bringing on television production veteran Rob DiFranco and former Octagon coordinator Amanda Weis as account/pr managers in its sponsor operations department. Roush Fenway