NASCAR launches additional environmental initiatives
NASCAR Race to Green includes a call-to-action for fans and the industry to pledge trees that will be planted across the country as well as in a number of areas recently devastated by natural disasters. As presenting sponsor of the NASCAR Green Clean Air Tree Planting Program, UPS has partnered with the Arbor Day Foundation to commit to plant more than 8,000 trees – including 90 in each market where the NASCAR Sprint Cup Series races for the remainder of 2013. Additionally, UPS will serve as presenting sponsor for the NASCAR Green Summit later this fall. NASCAR
04/02/13 NASCAR today will announce two NASCAR Green initiatives that will run throughout April leading up to Earth Day and Arbor Day. The NASCAR Race To Green effort will encourage fans and companies to donate trees, especially in areas recently hit by natural disaster. The program is aided by a partnership with Arbor Day Foundation, as is the other April initiative: the NASCAR Green Clean Air Tree Planting Program Delivered by UPS. NASCAR and UPS will host an event kicking off the program Friday at Martinsville Speedway.
Meanwhile, Shell and the Common Ground Alliance for a fifth consecutive season are leveraging Shell's Penske Racing sponsorship to raise awareness for 811, the national “Call Before You Dig" hotline. As in previous years, Penske's NASCAR Sprint Cup Series No. 22 Ford Fusion will carry the 811 logo during National Safe Digging Month in April. The program this year includes seven races. THE DAILY