Danica tops celebrities in generating social media buzz

Danica Patrick finished about four times higher than any other celebrity endorser in brand-related social-media buzz in the Synthesio social-media research report. Moisand says it's in part, because Patrick frequently mentions GoDaddy in tweets from her personal handle. Also, he says, "she appears reachable."

"The best social media isn't scripted," says Barb Rechterman, chief marketing officer at GoDaddy. "Danica's the real deal." USA Today