Daytona Uses Fishing Event To Drum Up Interest For July NASCAR Weekend
DIS officials, tourism professionals and hoteliers said that the race, which last year “drew an estimated 115,000 people, is too large and too dependent on late bookings and drive-distance visitors to not promote heavily in the final few weeks before the race."
Belgrade said that DIS for this year's race has booked singer Sheryl Crow for a pre-race concert and "sent NASCAR driver Kasey Kahne to make a promotional appearance earlier this week in the important drive-time Tampa market and got an early start on announcing hotels that will offer discounted room rates over the race weekend." He added that driver Aric Almirola “will appear June 25 in Tampa, the second-largest source of Coke Zero attendees behind Orlando." Daytona Beach NEWS-JOURNAL,