Harvick branches out to professional athlete management

A perennial powerhouse in NASCAR in its 10 years of competition, Kevin Harvick, Inc. (KHI) has reached outside auto racing and into the world of professional athlete management, inking a deal to represent UFC fighter Donald "Cowboy" Cerrone. KHI, co-owned by NASCAR Sprint Cup Series driver Kevin Harvick and his wife, DeLana, is renowned in the motor sports world not only for its on-track success, but also for its efficacious and innovative sponsorship relationships. In its NASCAR operations, the company has demonstrated expertise in marketing through sponsor activation, sales and promotion, event management, advertising and public relations.

More recently, KHI transferred its primary concentration to athletes and sponsors in and out of the auto racing industry, including Harvick, Cerrone, Jeff Burton (NASCAR) and Jason Gore (PGA). "One of KHI's strongest qualities always has been our ability to sell and maintain sponsorship in NASCAR despite the economic challenges," Kevin Harvick said. "With that solid foundation and the template we've created over the last 10 years, I think we are ready to take the next step to represent other athletes in other arenas. Donald is our first client in the UFC, and I'm excited about all the possibilities that lie ahead." KHI PR