SONAX “Perfect Finish” Award Could Be Worth $100,000 to Indycar Driver at Toronto
SONAX, INDYCAR’s Official Automobile Detail Partner, established the 2013 “SONAX Perfect Finish Award" to be presented to an IZOD IndyCar Series driver who captures both races on a doubleheader weekend at the Detroit, Toronto or Houston events.
Under the new partnership, the SONAX Award coincides with launch of SONAX’s new Perfect Finish polish.
SONAX will award $50,000 to a driver who wins both feature races during any of the doubleheader weekends. If a driver does not win both races in any weekend, the $50,000 prize will carry over to the next doubleheader weekend.
Since no driver won both Detroit events (Mike Conway was close with a win and a third), the award now jumps to $100,000 in Toronto for a driver who wins both races at the famed Exhibition Place street circuit. If no driver captures both features at Toronto, the SONAX Perfect Finish Award will be worth $150,000 at the Houston weekend.
SONAX, expanding its motorsports involvement with its INDYCAR partnership, currently serves as an official team supplier of Red Bull Racing, the championship Formula One organization.
SONAX began its activation with special retail events featuring show cars and driver appearances at selected Sam’s Club locations beginning at the Indianapolis 500. Other SONAX activation plans include working with selected venues on creating car corrals during race weekends to target automotive enthusiasts and collectors.
“We will see if a driver can win both races this weekend in Toronto and receive the SONAX Perfect Finish Award and a check for $100,00," said Rob McCrary, managing director for SONAX U.S.A. “SONAX is exciting to partner with the IZOD IndyCar Series for 2013. INDYCAR’s racing presence brings another avenue to our customer base, while continuing SONAX’s corporate marketing path through motor racing. The SONAX Perfect Finish Award is a great opportunity to not only help promote the doubleheader weekend races."
The SONAX brand’s history goes back to the beginning of the last century. In Neuburg, Germany, from as early as 1905, the great grandfather of the present owner, extracted siliceous earth – an extremely fine mineral which was used in many domestic polishes. After the war, a silver polish was developed and marketed under the name “Sona." The idea of creating a car polish was born.
SONAX offers a highly competitive and extensive range of products for the cleaning and care of vehicles. SONAX establishes a brand as a manufacturer and supplier of environmentally pro-active and innovative products.